(Some more sketches for my portfolio, which is almost ready for submission to the Academy of Art! I feel like I should add one still life in there, just to break things up a bit, but I haven't had the motivation to sit down and draw a bunch of stuff. I like drawing people, not stuff. On Saturday I'm going to the Academy's Open House event in San Francisco, where they'll show student work and have workshops and cool stuff like that. I'll take pictures and post them here.)
This is kind of embarrassing to admit online, but I'm going to be completely honest here. Since raising my prices last year, my Etsy business has come to quite a standstill. People seem to like my artwork, but no orders are coming in. Since I'm getting more promotion than last year, logically this leaves me with two conclusions:
- My prices are too high
- My customers are too poor.
Therefore, I need to reach a higher-income market - people who have $100-$200 to spend on anniversary and birthday gifts, such as my drawings. My target market would be high-income mothers and grandmothers. Communities of mothers and grandmothers are easy enough to find online, but how do I locate higher-income ones?
This has been much on my mind lately.