August 3, 2011

Drawworm re-brand

Recently I decided to give my drawworm "brand" a facelift, with new business cards, packaging stickers, Etsy shop banner and (if you noticed) blog banner. I believe that good branding is an essential ingredient for success on Etsy, and it's good to freshen things up every once in a while. You want all your materials - from the products that you sell to your online graphics to your packaging - to have a cohesive "theme" or feel to them.

First I decided that I wanted a font with a more hand-drawn look to it. I found a great font called Jellyka Estrya's Handwriting. Here is my old Etsy shop banner compared to my new one, which you can see at the top of my Etsy shop.

Next I decided that I wanted to bring some more color into my branding. Previously I used grey, to match my pencil portraits, but it was time to punch things up a bit. I decided to go with purple. Anyone who knows me well knows my love for purple! Purple is also associated with elegance and creativity, so I thought it was the perfect color for drawworm. Here's my old sticker design, used to seal shut the wrapping around a drawing.

Here are my new packaging stickers:

I also updated my business cards. On the back of my card, I have a sample of one of my drawings. This bridal drawing of my friend Lanie was done several years ago, and I no longer felt that it represented my best work.

Here are my new business cards, with a more recent drawing (one of my favorites so far) on the back. Unfortunately, the drawing printed out a little bit faded and not very good quality, so I might try to have these reprinted. That's disappointing.

These materials should last me at least a year, so it will be a while until the next rebrand!
Have you ever rebranded your shop? Do you have any tips?


  1. Hey, Kelley...Great blog. So much inspiring content here. I visited your June portrait painting progression. Gotta tell you, there are some very soulful images there. Very impressed. You improved really quickly.

    And here is another great post. I've actually been preparing to change some graphics over at my blog, too. I consider your post a sign to get thing moving.

    Also, thanks for your visit and comments.

    Best, Candace.

  2. Thanks for the very kind comment, Candace. I've been reading your blog for a while, so I'm glad to see that you've stopped by!

  3. Very nice! I love packaging materials :) So fun!


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