Drawworm re-brand

Recently I decided to give my drawworm "brand" a facelift, with new business cards, packaging stickers, Etsy shop banner and (if you noticed) blog banner. I believe that good branding is an essential ingredient for success on Etsy, and it's good to freshen things up every once in a while. You want all your materials - from the products that you sell to your online graphics to your packaging - to have a cohesive "theme" or feel to them.

First I decided that I wanted a font with a more hand-drawn look to it. I found a great font called Jellyka Estrya's Handwriting. Here is my old Etsy shop banner compared to my new one, which you can see at the top of my Etsy shop.

Next I decided that I wanted to bring some more color into my branding. Previously I used grey, to match my pencil portraits, but it was time to punch things up a bit. I decided to go with purple. Anyone who knows me well knows my love for purple! Purple is also associated with elegance and creativity, so I thought it was the perfect color for drawworm. Here's my old sticker design, used to seal shut the wrapping around a drawing.

Here are my new packaging stickers:

I also updated my business cards. On the back of my card, I have a sample of one of my drawings. This bridal drawing of my friend Lanie was done several years ago, and I no longer felt that it represented my best work.

Here are my new business cards, with a more recent drawing (one of my favorites so far) on the back. Unfortunately, the drawing printed out a little bit faded and not very good quality, so I might try to have these reprinted. That's disappointing.

These materials should last me at least a year, so it will be a while until the next rebrand!
Have you ever rebranded your shop? Do you have any tips?

http://etsy.com/shop/drawworm