2011 was one crazy year. I had a record 23 total sales - almost 2 per month. Since one custom pencil portrait takes about 2 weeks to finish, and since some of those orders contained more than one portrait, I was consistently working throughout 2011! Even after I vacationed my Etsy shop in November for the holidays, people were still asking for drawings!
I had several international orders, sending drawings to Germany, Spain and Australia. Another first was delivering a drawing to a customer in person, which was exciting. And a little awkward. But that's just me, really. The customers were a totally nice and cute couple.
Here are my Etsy resolutions for 2012:
- Raise my prices. I am going to be busy next year with many different things, people, and I need to reflect that in my pricing. So, I have raised my prices by about 20%. But fear not, if you've ordered from me in the past, I still love you and want to keep you as a customer. So if you're a returning customer, contact me for a special discount.
- Ask how people are finding me. According to Google Analytics, my Etsy shop is only getting about 15 views per day on average, which in internet terms is practically nothing. I don't even advertise, except for this blog, which helps with SEO ratings. Somehow people who are determined to get a custom portrait are finding me. So I'm going to try and remember to ask my customers how they managed to find my shop.