December 28, 2011

Drawworm 2011 report

2011 was one crazy year. I had a record 23 total sales - almost 2 per month. Since one custom pencil portrait takes about 2 weeks to finish, and since some of those orders contained more than one portrait, I was consistently working throughout 2011! Even after I vacationed my Etsy shop in November for the holidays, people were still asking for drawings! 

I had several international orders, sending drawings to Germany, Spain and Australia. Another first was delivering a drawing to a customer in person, which was exciting. And a little awkward. But that's just me, really. The customers were a totally nice and cute couple.

Here are my Etsy resolutions for 2012:

  1. Raise my prices. I am going to be busy next year with many different things, people, and I need to reflect that in my pricing. So, I have raised my prices by about 20%. But fear not, if you've ordered from me in the past, I still love you and want to keep you as a customer. So if you're a returning customer, contact me for a special discount.
  2. Ask how people are finding me. According to Google Analytics, my Etsy shop is only getting about 15 views per day on average, which in internet terms is practically nothing. I don't even advertise, except for this blog, which helps with SEO ratings. Somehow people who are determined to get a custom portrait are finding me. So I'm going to try and remember to ask my customers how they managed to find my shop.


  1. Great job, Kelley, I love your blog. Impressed by your output this past year, that's a lot of drawing :o) But your results are lovely. You capture that spark that makes a portrait compelling, imo. Best to you in 2012.

  2. Thank you very much, Candace! I really appreciate you reading my blog. :)

  3. Excellent. I think we can learn a lot from fellow artists and if you have the demand then you need to raise your prices. Your artwork along with your personal service will certainly grow your business and those that were fortunate enough to get you early and lucky and well even those that have you now. Your work is wonderful.
    Be proud of youself!

  4. Thank you very much, pve. :) That's very kind of you to say.


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